Amidst heated debate, the ministry of communication has decided to stand on the side of the critics of “Much Loved” and ban the screening of the movie in Moroccan theaters. Ayouch said he was “shocked” to receive the news, but he should probably be happy as the ministry did him a huge favor.
Apparently, universally acknowledged truths exceed a man’s want for a wife to a want for anything that is banned. Human history is rich in examples that illustrate this claim. For instance, the prohibition of alcohol in the U.S. during the 1920’s did the country more harm than good. On the other hand, legalizing Marijuana in the Netherlands has been proved to be a healthier choice.
Therefore, banning the screening of “Much Loved” is the most powerful and effective advertising campaign Ayouch could have dreamt of. This ban will certainly generate unprecedented interest in the movie and widen the circle of debate to larger scales. It will also make people even more excited to watch “the movie that scared the ministry!” especially that the ban isn’t based on solid grounds and many people think it was just a response to the public outroar.
Furthermore, it is inevitable that people will find ways to watch the movie just the way they managed to watch banned movies and read censored books before. The highly-wired world we live in, and the accessibility to different media outlets make it really challenging for governments to conceal information, unless North Korea is a role model that we’re looking up to!
Worrying when you put that way, right? But what’s even more worrying is that the ministry decided to ban a movie that they had allowed to be made and filmed in Morocco and with a (mostly) Moroccan team! So, to think that all of these points have gone unnoticed by the ministry leaves much room for interpretation… and WORRY!
Thus, due to this “banertisement,” Ayouch has now become the most famous movie director in Morocco. The ministry has now given him something to brag about and present himself in the image of the liberating hero of Moroccan cinema. In fact, many Moroccans with libertarian mindsets think of him as a hero who should be celebrated. To these people’s joy, Ayouch’s film was invited to premiere at the acclaimed Cannes festival in France. This event didn’t go unnoticed as many of the movie’s supporters interpreted it as a triumph of art and freedom of speech over oppression.
So, Ayouch has now become a renowned director at an international level thanks to a) his gift as a director, and b) the ministry’s gift of baning his movie.
In short, if the ministry is afraid the movie would give a bad image about Moroccans, the ban isn’t going to help alter that image, either. So, instead of thinking of Morocco as a country with many prostitutes, foreigners would now think of Morocco as an oppressive country that doesn’t tolerate freedom of speech and arts. sounds better now? Naah, it’s a lost war!